Ozempic HCP Website Modernization

Ozempic HCP Website Modernization

Ozempic HCP Website Modernization

Role: Conversion, system rebuild, design system alignment
Position: UX/UI Design
Industry: Health + Wellness

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The Problem

We won the business and inherited a massive, outdated design system built entirely in Adobe XD. The site needed to be modernized, rebuilt in Figma, and aligned to the Novo Medlink global design system—without breaking responsiveness or slowing delivery.

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The Challenge

This was not a straight migration.

  • The existing files lacked scalable structure and responsive logic

  • The latest version of the website was already live, but the provided technical layouts were out of sync

  • Design files did not reflect current styles, components, or content

To move forward, I had to audit the live Ozempic site directly in HTML to extract the most up-to-date styles, components, and content—then reconcile those findings with both legacy files and the Novo Medlink system.

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The Approach

Rebuilt the entire site in Figma using existing sketch files as a foundation

  • Audited live HTML/CSS to ensure designs reflected the actual production site

  • Used Auto Layout exclusively to guarantee full responsiveness

  • Reorganized and standardized the entire component system, including variables and variants

  • Aligned all global elements to the Novo Medlink design system

  • Led planning and technical decisions in close collaboration with the Art Supervisor

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04

The Approach

Rebuilt the entire site in Figma using existing sketch files as a foundation

  • Audited live HTML/CSS to ensure designs reflected the actual production site

  • Used Auto Layout exclusively to guarantee full responsiveness

  • Reorganized and standardized the entire component system, including variables and variants

  • Aligned all global elements to the Novo Medlink design system

  • Led planning and technical decisions in close collaboration with the Art Supervisor

03

/

04

The Approach

Rebuilt the entire site in Figma using existing sketch files as a foundation

  • Audited live HTML/CSS to ensure designs reflected the actual production site

  • Used Auto Layout exclusively to guarantee full responsiveness

  • Reorganized and standardized the entire component system, including variables and variants

  • Aligned all global elements to the Novo Medlink design system

  • Led planning and technical decisions in close collaboration with the Art Supervisor

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The Outcome

Full site rebuilt in three weeks

  • A fully responsive, production-accurate Figma system

  • Clean, scalable components aligned to a global design system

  • A modernized foundation that supported conversion and future growth

End of Case Study

Don't fret, there's plenty more work to view

© 2026 Julian Randazzo. All Rights Reserved

End of Case Study

Don't fret, there's plenty more work to view

© 2026 Julian Randazzo. All Rights Reserved

End of Case Study

Don't fret, there's plenty more work to view

© 2026 Julian Randazzo. All Rights Reserved

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